Collaborate with Fortnite: – Will build bridges with the world

Recently, a new feature became available in the computer game Fortnite. It allows players to have their characters dance like the Norwegian Quick Style dance troupe.

The dance was taken from the viral video of the wedding of Quick Style member Suleman Malik.

One of the three founders of the group, Bilal Malik, told TV 2 that this was a paid collaboration that had been planned for several months.

– We think it’s unhealthy fat. There are so many people who play Fortnite and dance the Fortnite dance around the world, said Malik.

Fortnite is the biggest computer game in the world and has become known for the signature dances that the characters can dance. When you win games or meet other people, you can make your character dance.

The game has made dances like “The floss” and “Take the L” world famous.

– There are millions of dances out there and Fortnite often chooses the most iconic ones. We are very grateful that they chose our dance, said Malik.

This is Quick Style

Norwegian dance group Quick Style was founded in 2006. They really shot to fame in 2009 when they won over Norske talent.

Since then, founder Nasir Sirikhan and twins Bilal and Suleman Malik have traveled the world, becoming world champions of hip-hop and starting their own dance school. They had a dozen other dancers with them.

They continue to appear in the limelight and several times go viral on social media.

GOING VIRAL: Last summer, TV 2 caught up with the dance group in light of the viral video. Photo: TV2

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Exclusive

The Quick Style Icon Series is only available for a limited number of days. During its first weekend, several people were blown away by hip-hop’s fast-paced movement and bought into its functionality.

For 500 “V-Bucks”, the game’s virtual currency, you gain access to exclusive features. This corresponds to about NOK 40.

– Free Fortnite game. But you have to pay for assets like this. If it were up to me, it would be free, said Malik.

GREAT SUCCESS: Fortnite is one of the biggest computer games in the world.  There are no official figures from 2023, but in 2021 game company Epic Games reported over 400 million players.  Photo: Frederic J. Brown/ AFP

GREAT SUCCESS: Fortnite is one of the biggest computer games in the world. There are no official figures from 2023, but in 2021 game company Epic Games reported over 400 million players. Photo: Frederic J. Brown/ AFP

Will invite people together

The group itself posts dance videos on TikTok. In the comments, several people congratulated the Norwegian dance group and wrote that they were proud.

“Unreal,” wrote one. “Here’s a reason to start playing Fortnite again,” wrote another.

– We got a call from an acquaintance saying “Hey, it says Fast Style in Fortnite, what’s going on?”. People put marks on it and think it’s fat, said Malik.

– We want to use dance to build bridges across countries and cultures. Things like this give us confirmation that we are doing something right, he said.

Bilal said that they themselves played Fortnite. Yesterday the group got together to play and test a new dance.

They want more people involved.

– Some people have made space with palm trees and stages and such. We plan to get people to play along, so everyone can dance, said Malik.

Inspired by a viral wedding video

When Bilal Malik’s brother, Suleman Malik, married last summer, it was only natural that the rest of the group put on a dance roll.

After the wedding, some of those moments were posted on TikTok. Moments later, the video went viral, and dance for twelve minutes was posted on YouTube.

Therefore, it was this small part of the dance that became the inspiration for the new function in Fortnite.

WEDDING VIDEO: Quick Style performing at colleague Suleman Malik's wedding.  The wedding video went viral.  Photo: Youtube screenshot

WEDDING VIDEO: Quick Style performing at colleague Suleman Malik’s wedding. The wedding video went viral. Photo: Youtube screenshot

– Fortnite contacted us and said they wanted to collaborate and make something out of a viral dance.

Malik said they selected the piece and then Fortnite “tracked” it, thus logging into the game.

Additionally, Fortnite creates its own music to match, and is similar to that used in the video.

He did not rule out more collaborations with Fortnite in the future.

Big plan

Earlier this year, the dance group was in India. The concerts sold out and the trip to India became a symbol of the dance group’s union of culture with dance.

On the way, they recorded a video from one of Mumbai’s local trains. The video received 5.6 million likes on Instagram.

– There we were shown that we really bind the nation through dance, said Malik.

However, this dance group is still far from satisfied, and will continue to grow. Malik says they are planning many exciting things in the future.

Among other things, they will go on an international tour with Karpe. In addition, they will be featured on the VG list and headline the Mela festival.

– Rarely are dance groups seen as artists only. Often dancers are simply positioned behind an artist, so we break down a lot of the old barriers for dancers, says Malik.

Lance Heptinstall

"Hardcore zombie fan. Incurable internet advocate. Subtly charming problem solver. Freelance twitter ninja."

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