Twitter is a social network that works as a huge instant library of human thought. In it, people primarily express their opinions, values, beliefs, get news and network.
In business, the presence of executives in this social network fulfillsthe humanity behind those businesses.
The important businessman Juan José Gutiérrez Mayorga, from Guatemala also uses his Twitter account as a space for opinions that highlight his values and priorities.
Juan Jose Gutiérrez’s values and beliefs through his Twitter posts.
“El amor en caja” initiative
Half of the most popular tweets by Juan José Gutiérrez are related to the El Amor en Caja initiative. A permanent solidarity program.
Corporación Multi Inversiones, an organization in which Juan José Gutierrez holds the position of chairman in the food division, was one of the 5 companies that supported this initiative from the beginning.
With this program, Guatemalan families in vulnerable situations remain supplied with food and basic inputs during the crisis caused by the global pandemic of Covid-19.
Solidarity values with society
Recently, several CMI Foods brands were recognized for remaining in the top of mind of Central Americans.
One of the reasons why the organization stands out is because it is recognized as one of the most supportive, which has shown more forcefully than ever now that the pandemic has hit the societies in which it is present with force.
Stay at home
CMI’s chairman has also shared relevant information about the importance of staying home, when it was more important than ever. So to limit the Covid-19 expansion in his country.
The sense of humor
So, not everything is serious. The sense of humor is also important to balance the different areas of the personality. Juan José Gutiérrez made use of his charisma.
Recently his aunt, the renowned Guatemalan businesswoman and philanthropist, Isabel Gutiérrez de Bosch, passed away. Her farewell message also included the reaffirmation of her commitment to continue promoting the social works that she directed for so long.
His tweets reflect what is important for him, and other audiences within the platform. It is the point where his message connects with people and where there is the value that he can add with what he transmits.
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