Director of Network Programs Played by Michal Merenda from the group Bohemian Media he spent hours listening to foreign radio stations and then presented the latest global radio trends to his colleagues. For the company’s internal magazine, it summarizes what news in the field of music, competitions and formats currently dominate the world’s radio stations and what will be the inspiration for Hitrádia in the next year. We published part of the interview with the approval of Media Bohemia.

You often present the latest trends from the world of radio to colleagues from marketing and regional Hit Radio programs and prepare presentations for them with examples of the most successful radio campaigns from around the world. Which of them has interested you the most recently and why?

Britain’s Money Show is nice and simple, Australia’s KIISU’s Money, Cars and Stars is spectacular, and Ireland’s Golden Bin is hilarious. But if I had to choose one, I liked the Bavarian Live promotion in relation to our Hitrádies position. In the first week, you ask listeners questions via a web form such as: “Which area has the best pizza”, “Which place is the most haunted”, “Who is the biggest figure in this city”, “What playgrounds are there in the city This?” the best”, etc. Then for the next three weeks, you creatively dedicate yourself to one of those categories each day, with lots of input and opinions from your listeners. Add creative, personality, online and off-air and you have a multi-menu -course of entertainment, territory, proximity, communication with listeners and PR opportunities. You present unique ratings and reviews, most of the topics for broadcasting, and you get a lot of space for off-air and online campaigns and viral content. In addition, because the radio station You are actually in a particular region, the station can realistically “touch” all opinions through live broadcasts, self-evaluations, interviews with relevant figures, and the like. Non-regional stations cannot do this. We strictly intuitive started community promotion this year. The fact that German and French regional radios have done this also confirms to me that we are on the right track.

In this day and age, listeners and fans are bombarded with too much information, data overload, and an abundance of content to choose from. How can Hitrádia succeed in such a competitive environment? What types of content are most likely to be successful?

The answer to this question is the holy grail of radio today. We live in a time where we are inundated with on-demand content. In the era of advertising and information vortex. Ecstasy and absolute digital ecstasy. At a time when enormous demands and evaluations of ourselves are happening everywhere. Artificial intelligence is coming and with it more and more detachment. At this point, radio can and should offer what society needs. From my point of view, this is a positive thing. The place where you find someone in the here and now who tells you how happy he is to have you with him. A place where you can always find a good mood and understanding for everyone. Where you can share and interact with people directly. Community and feel comfortable space. Of course, we will continue to offer hits, news and entertainment in battle with other platforms and direct competition, but the feeling of good humanity in the here and now, in real time, along with the feeling that it’s not just me who’s listening, but also the ones else, that’s the way of the radio, how I feel about him

So emotion is the main thing. But radio competitions also have something to do with them, is there any change? Does it work like it did 5 years ago?

Of course, the game and competition have changed. They must respond to the fact that the struggle for human attention has expanded. We have a new platform that offers on-demand audio and video content. In contrast, recipients of this content are under enormous social pressure to receive as much of this content as possible and are therefore willing to sacrifice much less time for a single message. I in no way want to say that old concepts don’t work, but we just know from our experience that what works best is what we don’t need to explain in a complicated way. One that listeners can immediately relate to. When he felt he could win too. And of course, it depends on our creativity if we can provide story mechanics that are interesting enough. I remember the concept when we buried the car in Hitradiy and people on vacation looked for it for a fifty thousand reward. Now I can’t imagine that victory wasn’t a fairy tale.