Czech lottery company Sazka launched a long-term campaign to support its brand image.
In the first wave, campaign images will be seen on TV screens and online banners, and will gradually transfer to print and OOH media. VCCP agency participated in creative creation. The key visuals were created in the workshop of film poster designer Jan Poukar. This TV commercial was produced by Up&Up production with director duo Mike Samir and Matěj Chlupáček.
“People want to dream and try their luck all the time. We want Sazka to be considered a modern brand that fulfills people’s dreams while offering interesting entertainment through a diverse portfolio of games. We pay a lot of attention and a large part of our investment to the expansion and variety of the offer,” says Aleš Veselý, marketing director of Sazka.
“With the current campaign, we are investing in the Sazka brand itself. In recent years, Sazka has grown rapidly and is no longer only associated with lotteries. We decided to transfer positive emotions, a variety of games and the joy of games directly into the company’s corporate identity. “This new image will gradually accompany customers throughout all the products and activities that Sazka creates,” said Aleš Veselý, marketing director of Sazka.
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