iDNES.cz and advertising

If you use consent for advertising instead of payment (i.e. consent to the use of cookies and other network identifiers for targeted advertising purposes), it will be displayed on our websites iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber. cz² both targeted and non-targeted advertising. Advertising targeting occurs based on profiling your habits and interests from data obtained about your actions on the Internet so that you are shown advertising that interests you. This targeting will be carried out both by MAFRA, as well as advertising partners (which in total amount to 84), a list of which and other information can be found here.

You can withdraw your consent to ad targeting at any time, but if you do, you will be asked to switch to iDNES Premium without ads. You can change or withdraw your consent for purposes other than targeting ads (e.g. showing content based on your interests, etc.) in the Detailed Settings section without having to switch to iDNES Premium without ads. Consent is granted for a period of 1 year (but limited by the duration of the cookie in which consent information will be stored).

We process some data (but not for advertising targeting) based on so-called legitimate interests. You can object to processing based on legitimate interests and make other privacy settings in the Detailed settings section. The settings you make here will be used for the websites: iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.

We and our partners process data in the following ways: Storage and/or access to information on the device, Limited data usage to select adsUsing profiles to select personalized content, Creating profiles for personalized content, Measuring ad performanceUnderstanding your audience through statistics or combining data from multiple sources, Use profiles to select personalized adsDevelopment and improvement of services, Create profiles for personalized adsContent performance measurement, Technical site operations.

If you choose iDNES.cz without payment and give us your consent to targeted advertising, consent will always be provided for the purposes listed in bold above.

Registered users and iDNES Premium users can temporarily use our site in a genuine way.

The system is currently running in test mode for only a few users. For registered users, the new provisions apply from September 20, 2024.

You can find more information about the use of cookies Here.

Here you will find the terms and conditions of the iDNES Premium service without advertising and also the terms and conditions of use of websites with targeted advertising approval, which will govern the relevant relationship.

• ¹ With the exception of some special advertising formats, it is difficult to remove these formats from content, such as so-called commercial or self-promotional messages of our company and its subsidiaries. Details can be found in our terms and conditions.
• ² You can choose settings separately for other websites of our company. However, if you give consent to targeted advertising on these sites, we will assume that you have also given consent to the sites iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz