It sent a memo to employees Wednesday announcing a new job position — an executive who will “oversee Walt Disney’s strategy around the metaverse.”

The executive will be Mike White. He’s not new to the company, having previously been responsible for Disney’s consumer experience and platform. In her new job challenge, she will be working with Disney’s creative team.

“For nearly 100 years, Walt Disney has defined entertainment by using modern technology to make stories feel deeper and more engaging. Today, we have the opportunity to create an entirely new paradigm for how audiences experience and engage with our stories,” said Bob Chapek, director of media and film at the Walt Disney Company, of the metaverse.

However, he has not revealed in more detail what the company’s vision for the metaverse is.

Other tech companies also have big plans for the metaverse. For example, Facebook even changed its name to Meta last year because of this – just like the virtual universe model. The creator of the most famous social network, Mark Zuckerberg, believes that people will meet in the metaverse, even if they are on the other side of the planet. The new virtual space is also intended to be used to present products and services or to play games.

However, Zuckerberg admits that Meta will probably take more than ten years to fully create its own metaverse. However, the first part of the virtual universe can already be seen, for example, we are talking about the Horizon Workrooms service, which is basically a workplace for meeting people in the virtual world.

At the same time, other companies, such as game studio Epic Games, already have the same ambitions as Meta. His boss, Tim Sweeney, had previously announced that his vision was “very different from Facebook’s vision.” And this despite the fact that the virtual universe presented by Epic will also be built on a virtual reality system. Sweeney doesn’t hide that games and entertainment play a key role in his metaverse concept.

Therefore, it is unlikely that the two companies will work together to complete it in the coming years. The current situation is more like a race, like when the world powers competed in the conquest of space in the last century.

Microsoft America also has its own plans for the metaverse, though it’s trying to hide all the details for now. However, cyber work was confirmed in mid-January, when Microsoft announced its acquisition of game studio Activision Blizzard for $68.7 billion (about CZK 1.5 trillion).

“Games are the most dynamic and engaging category of entertainment today across all platforms and will play a key role in the evolution of the platform for the metaverse,” said Microsoft CEO Satya Nadella.