The end of in-stream advertising on Instagram, changes in the process of setting up ad campaigns, the ability to edit the Instagram grid after publishing a post and many other updates and improvements are already or will soon be available on the social network. All the news from early 2022 that the right marketer should not miss has been summarized by the LCG agency New Media in the following text.

NEWS FROM INSTAGRAM

The link to the story is readily available to everyone, you can personalize it too

Those who actively use stickers in stories have noticed this news. Anyone can add a link to a story today, so the obligation to have at least 10,000 followers is no longer necessary. Also, at the beginning of the year, Instagram provided the possibility to personalize the captions on the link stickers…

More beautiful feeds, hopefully coming soon to our Instagram

Do you often struggle with the fact that the visuals you need to publish don’t fit into the Instagram grid? You may be pleased by the recent announcement that Instagram is testing a new feature that allows profiles to rearrange their feeds and rearrange previously posted images in any order. We all pray for this feature to be available as soon as possible, making it easier for many businesses and creators.

Instagram changes its content rankings – it will focus on originality

Instagram’s algorithm will “reward” the original creation. Original works will take priority over re-shared or modified posts. The fact that redistributed content, and especially watermarked content from other platforms, is penalized on Instagram may not be news. But everything is still in testing and development.

Works better with live streaming

Instagram now displays a list of scheduled live streams live on the creator’s profile, which should raise awareness of upcoming broadcasts in the app. By clicking on a scheduled event, you can provide more information about the broadcast, and at the same time, people can register there to receive notifications when the live stream starts.

New Instagram wall sorting

Instagram is rolling out chronological sorting for all users and 2 new options to show new posts:

Favorites – show the latest posts from your favorite accounts. You can add up to 50 profiles here.

Followed – shows posts from all the accounts you follow on Instagram.

MORE NEWS FROM INSTAGRAM

• The Remix function is available on all Instagram videos, not just Reel. For us, this means greater creative possibilities and opportunities to engage the audience.

• Instagram will now allow you to delete individual posts from a series of previously uploaded images or videos.

• In-stream ads are no longer available on Instagram. As an alternative, Instagram recommends using a placement reel.

• Instagram has added a new, easy way for users to engage and interact with content in stories. And that’s through the new “I like” function.

• Instagram Stories will offer new stickers for “Scheduled” events. Stickers will work well to promote events more easily.

• Instagram launches Creator Lab with tips for creators.

(prolink from “Creator Lab”: https://creators.instagram.com/lab)

NEWS FROM FACEBOOK

Changes in the process of setting up an ad campaign

In 2022, there will be a change in the advertising purpose statement on Facebook. From here, Facebook promises to simplify and streamline the ad setup process. The most important changes are the reduction in the number of destination options from 11 to 6, and the Awareness, Consideration and Conversions sections will no longer be found in the ad manager. It should also be clear to small entrepreneurs and companies how to organize campaigns so that they achieve better results.

Reels, Instagram’s star format, is also moving to Facebook

Facebook has made the popular short video format Reels available to all users in the world. It’s also testing a new ad option that lets content creators attach sponsored content to their videos.

So far 2 formats will be available:

Banner Ads – These appear as semi-transparent elements at the bottom of the Facebook Reel,

Sticker ads – static images that the creator can place anywhere in the video.

FURTHER NEWS FROM FACEBOOK/META

• Meta adds new AR tools with more advanced effects in the Spark AR app. “I want to create an AR effect”.

(prolink: https://www.facebook.com/sparkarhub/dashboard/

LCG New Media is a full-service digital agency specializing in brand performance campaigns. Current clients include BAYER, STOCK, HONOR, Huawei, Pandora CinemaCity, Schuelke, PackWay, MAPO Group, Umperk Hospital, Korunka Loterie, Festo, Bondster, Perrigo and other companies. In reference, the agency owns companies such as Omega Pharma, OC Galerie Harfa, Bubbleology, Edenred, Grandhotel Pupp, BTL, Hrady CZ, Tour Espana, ERV pojišťovna, ERGO, BigBoard or Ferring. In 2020, the agency became the absolute winner of the WebTop100 competition with its campaign to support plasma donations for MAPO plasma clients. In 2021, it reached the 3rd position in the performance campaign of the year for the Supradyn brand, a Bayer company.