Prima will have a prima+ streaming service starting in February

The titles on offer, which will number more than two thousand, will not miss the previews of film and series titles and their own creations.

Users can look forward to, for example, the comedy gangster film Bodyguardi, the political drama Seven Steps to Power, the detective series Midnight Confession or the mysterious love story Laws of the Wolf with Stanislav Majer and Linda Rybová. As one of the first shows, they can watch, among other things, the Plusák family animation or the Agrometal series.

Subscription rates for the new streaming service will depend on how willing viewers are to watch the commercials. Everything can be completely free.

The audience has changed

“We wanted our online program to continue to be available to a wide audience, therefore we came up with the option to choose from three tariffs, and it is up to each user which program and at what hours and quality and for how much. want to watch,” said Well done group CEO Marek Singer.

Singer Mark

He sees the launch of the streaming service as a logical step: “People’s habits are changing, they are no longer watching shows only on TV, but watching them on different devices and at times that suit them. In the case of our show alone, over the last six years, viewership of delayed prime-time series has more than fivefold. We also know from detailed surveys that people are willing to pay for multiple services at once.”

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Camilla Salazar

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