As operational director of Imper CZ and Mediaboard, Miloš Myšička will focus on the company’s growth and its international expansion.

Miloš Myšička becomes chief operating officer (COO) at partner companies Imper CZ and Mediaboard. The main focus is on the company’s growth and their international expansion, highlighted by Monitora Media’s rebranding to Mediaboard in September. At the end of this year, he will assume responsibility for the overall business, marketing, HR and operations of both companies.

“Imper and Mediaboard’s ambitions and vision are huge, and I love big challenges. At the same time, I see it as a very real thing and I want to help fulfill it. I believe that the question is not whether we will become one of the five biggest players in the world, but rather how quickly,” said Miloš Myšička.

Myšička worked for seven years as head of key account management and regional sales at LMC. Here he is responsible for or participates in tasks such as the creation of business strategies, streamlining of assigned departments through team reorganization, introduction of competency models or launch of products such as Atmoskop.cz or the Práce za Rohem application. As a consultant, he also helps manage business processes in several startup and technology companies, including Accomago, Cyrkl or Etnetera Flow.

“Miloš brings many years of experience from a company that has experienced a lot of growth. We want to use it to help us organize the company’s internal functions at all levels from the start so that our planned growth and expansion process goes as smoothly as possible,” added Tomáš Berger, CEO of Imper CZ and Mediaboard.