Google remained the world’s most valuable media brand for the third year in a row. Its value is four times higher than the others tick tock and according to the new rank Brand Finance up 7% year-over-year to $281.4 billion. He also grew in the second tick tock, which increased two notches year-over-year and increased its value by 11% to 65.7 billion USD. He complemented the three strongest Facebook with a value of USD 59 billion.

He made it into the top ten this year LinkedIn, which saw the highest growth of the strongest media brands. Its brand value grew 49% year over year to $15.5 billion. He is a newcomer to the rankings What is itwhich immediately rose to rank 17.

Instead, it fell Twitter, up 32% to $3.9 billion. This is reflected in the drop from 8 ratings to 34th, mainly due to a decrease in brand perception. “Twitter CEO Elon Musk’s aggressive business practices have contributed to an erosion of brand value. Customers perceive the massive layoffs negatively, which adds to the brand’s difficulty retaining advertisers and matching revenue,” the developer said in the report.

Of the traditional media companies, only one – America – is in the top ten Disney. This year’s ranking of the world’s most valuable media brands is once again dominated by user-focused online technology companies, especially in social networks.

They have the highest representation in the TOP 50 ranking American media brand (73%), they followed China (22%). European media brands and media from countries other than the US and China are only represented in a minority. Great Britain is the third strongest country with a share of 2.17% (thanks to brand Sky, BBC, ITV And Penguin). share Japan media brands in the TOP 50 ranking represent 1.3% (brands Yahoo, Nexons), share South Korean 1% sign (sign Sure, Cocoa) and, apart from the UK, is the only European country represented in the TOP 50 ranking Sweden (Thank You Spotify in position 21).

The complete rating is k Available here.

-has-