The world's most visited food exhibition, Gulfood Dubai, is back. And according to organizers, it's even bigger than before. This year once again meets the year and internet portals, media and television throughout the year region The Middle East is flooded with advertisements for this year's edition of Gulfood 2024. We're less than two weeks away from our biggest food fair to date, which for the first time this year is offering major changes. The most important is the removal of classic sweets and the transfer of this category to the autumn ISM trade fair. Of course, filling in the empty areas is not a problem. More than 4,000 people register for the Gulfood exhibition every year company on the waiting list when a spot becomes available for them. Company they know very well that if they miss a place one year, they may not be able to attend the fair again.

One of the few opportunities to attend this exhibition is by choosing to participate at the national stand location. Since in many cases this is the only possibility to participate in the exhibition, all states and organization stands are fighting hard to get a better or bigger venue for next year's presentation. Today, the widest areas and presentations also demonstrate the reciprocal relations between countries, with fair administration and contribution to the exhibition itself and its diversity. In Gulfood's case, the issue is not who applies, but who the trade fair organizers will choose and what venues they will offer him next year. Fortunately, we are proud that the national stand of the Czech Republic, thanks to the Ministry of Agriculture of the Czech Republic, occupies a full row in the most prestigious exhibition hall. The national stand can be found at Shk Saeed Hall S3, B44.And twenty Czech exhibitors will come to Gulfood in Dubai to support the Minister of Agriculture of the Czech Republic, Marek Výborný.

And why is Gulfood so important? The importance of this has grown rapidly in recent years. Currently, it can be said to only have competitors in a few European trade shows, despite its focus and contribution to company really different. This is mainly due to the fact that Gulfood is neither an Emirates trade show, nor a Middle Eastern trade show, but rather a global trade event. Air connections from all over the world, special customs clearance for almost all samples for trade fairs and also one of the easiest ways to enter the country in terms of visa requirements, make Gulfood very attractive to all of Africa, the Middle East and Asia. . Mainly due to visa problems to the EU from third countries and, conversely, long journeys from the EU to Asia, Dubai has become an international business center.

So most likely exhibitors company they will bring with them business contacts from all over the world. Even that is no exception Czech Company will conclude the first contract thanks to Gulfood with one of the EU member countries. For the international business environment in the world of food, participation in these exhibitions is starting to become part of the presentation of their strength and stability. A number of company they even said that participating in the exhibition was from their distributor's point of view v region gateway as automatic and mandatory. At the same time, it is easy for companies to meet their business partners around the world in Dubai, rather than flying to them individually. Almost everyone at Gulfood is there. This is also proven by the numbers. This year's Gulfood 2024 will feature more than 5,500 exhibitors, including 127 national pavilions. Thanks to a change in focus and a decline in confectionery products, this year the fair will feature 49% of exhibitors and new products that we have never seen before in Dubai. Its total area already exceeds 300,000 square meters (1 million square feet sounds better) and occupies 24 halls of the World Trade Center WTC in Dubai. Of course, the exhibition is also accompanied by other shows such as young chef competitions, Michelin celebrity workshops, various conferences, etc.

Companies don't need to hold an exhibition directly, just visit the exhibition. And if you bring a sales team and a bag of business cards, or pack some catalogs or samples in your suitcase, no one will tell you anything. Instead, you will see what one of the best organized trade fairs in the world is like and you will also discover new business contacts.

Prepared by: L. Zamrzla, agricultural diplomat of the Embassy of the Czech Republic in Abu Dhabi