High resolution images for campaigns HERE

Photo: //TUMI

International emblem TUMIengaged in the travel and lifestyle sector, launched its latest global campaign “Unpack Tomorrow”, which illustrates the importance of reliable travel products in a world full of unpredictable situations. The campaign, created by director Todd Tourso, will feature a short film during the session, in which a professional football player Richarlison

de Andradeactress, singer and composer Rene Rap and only the TUMI team and Formula 1 pilots for the McLaren team miss him Lando Norris. Taking a detailed and personal look at their travel experiences, this series of short films showcases the many ways in which TUMI’s newest products from the Alpha Bravo, Voyageur and McLaren collections are helping to make life easier for each of these global sports and leisure stars.

“For the summer season, we are inspired by a new order that makes traveling easier than twice, both for work and leisure,” said TUMI editor-in-chief Victor Sanz. “Our collection for spring 2023 is designed to meet the needs of our customers perfectly, and deliver products that will give them the durability, functionality and style they need, and will take them wherever their journey takes them.”

The first of the series “Unpack Tomorrow” features Brazilian professional soccer player Richarlison, who recently helped his team reach the quarter-finals of the 2022 World Cup. This video will document a day in the life of this elite athlete and shine a light on him in the TUMI Alpha Bravo collection for his unique design who can deal with any situation. TUMI is bringing the novelties of the iconic Alpha Bravo collection in new color versions, which are a real trade-off for the practicality and inspiration of the collection’s signature military wear. Apart from Richarlison, Son Heung-min will also be featured in this work, which will feature his favorite pieces from the collection. “I’ve been working with TUMI for the second year and I can confirm that what I’m using is really durable too,”Son stated. “As an athlete, I never know where I need to go, but I can count on my TUMI logo and know that I’m ready for whatever comes up in my schedule the next day.”

In addition to the videos from the “Unpack Tomorrow” series, which will be released in March and April, the TUMI company will continue to be at the forefront of the “Nomadic” travel life. Actor Rene Rapp, star of TV series Girls from the Egg and musical Mean Girls: The Musical, will be introduced at the event, and his video will wildly confirm that TUMI products will give the young star a company to guide her career. will take him. Next year, as part of a series of campaigns, the popular men’s collection Voyageur will be relaunched, its mid-range design boasting the use of recycled materials. Thus, the TUMI brand will once again be presented in trendy nylon, this time in an innovative design focused on versatility and inviting functionality.

The final part of the “Unpack Tomorrow” series will be released in April and will only be presented to the TUMI team and F1 pilot Lando Norris, who will present it to the TUMI | collection. mclaren. This time the focus is on the 60th anniversary of the founding of the McLaren company and on the papier-mâché colours, which are the badge’s signature. Lando’s campaign video will feature the seductive star in a set on the road, where she will be driven by McLaren Artura, wildly confirming that the TUMI character’s appearance is wholly on par with Lando’s own appearance. In honor of the special anniversary of the collaboration between TUMI and McLaren, this elite brand in the field of motorsport and super sports cars embodies the perfect combination of fashion, lifestyle and technology through its latest creations.

It is expected that during the event, the brand will organize a series of global events that will explain to the world how together with TUMI, they can “Unpack Tomorrow”. Dal details will be available during the session.

About TUMI

Since 1975, TUMI has been producing premium functional accessories for the world of business and travel designed to enrich, facilitate and enhance all aspects of life on the road. Unique functionality combined with ingenuity, we want to be a lifelong partner for people who are always on the move and can stop at nothing. Products of this brand are sold worldwide in about 75 countries at about 2,000 points of sale. More information about TUMI can be found on the website TUMI.com

media contact

Alexandra Gillisov

alexandra.gillis@tumi.com

TUMI

Nicole Colasantov

ncolasanto@weareshadow.com

SHADOW OF DR

Logos https://mma.prnewswire.com/media/214382/tumi_logo.jpg