He sent a report to employees on Wednesday to notify them of the new job — a manager who “will oversee Walt Disney’s metaversion strategy.”

Mike White will be the named manager. He’s not a newcomer to the company, he used to be in charge of Disney’s consumer experience and platform. She will be working with Disney’s creative team on her new job challenge.

“For nearly 100 years, Walt Disney has defined entertainment by using modern technology to make stories look deeper and more memorable. Today, we have the opportunity to create a new paradigm for how viewers experience and engage with our stories,” said Bob Chapek, director of media and film company Walt Disney, on the metaverse.

However, he hasn’t revealed any further details about the company’s vision of the metaverse.

Other tech companies have big plans with the metaverse. For example, Facebook even changed its name to Meta last year – following the example of the virtual universe. The creator of the most famous social network, Mark Zuckerberg, believes that people will meet in the metaverse, even if they are on the other end of the planet. The new virtual space is also intended for product and service presentations or for gaming.

However, Zuckerberg admits that it may take Meta more than ten years to complete its own metaverse. However, the first part of the virtual universe is already visible, for example, the Horizon Workrooms service, which is basically an office for meeting people in the virtual world.

Other companies, such as game studio Epic Games, already have the same ambitions as Meta. His boss, Tim Sweeney, had previously announced that his vision was “significantly different from Facebook’s vision.” This is despite the fact that Epic’s virtual universe will also be built on top of a virtual reality system. Sweeney does not hide the fact that games and entertainment play a key role in his concept of metaversion.

Therefore, it is unlikely that the two companies will work together to resolve this in the years to come. The current situation is more like a race, like the world powers fighting together in the last century.

Microsoft America also has its own plans for the metaverse, though it’s still trying to keep all the details private. However, work in the virtual universe was confirmed in mid-January, when Microsoft announced its acquisition of Activision Blizzard for $68.7 billion (about $1.5 trillion).

“Games are currently the most dynamic and engaging category of entertainment across all platforms and will play a key role in the development of the platform metaverse,” said Microsoft head Satya Nadella.