The bottom line is that truly happy couples don’t need to flaunt their love. In fact, they barely make their relationship known on social media. Here are some reasons why couples with over-the-top lives do worse on social media.

When two people are constantly posting jokes, declaring their love, or sharing pictures of themselves doing fun and romantic activities, it’s a tactic to reassure everyone that they are in a happy and healthy relationship. But in fact, they are trying to convince themselves that this is so.

“Often people seek approval from others on social media,” says sexologist Nikki Goldstein Daily mail.

“Hearts and comments can be so reassuring that when someone is really struggling, it can reassure them that they are okay,” she adds.

The survey, which followed 800 men between the ages of 18 and 40, found that narcissism and psychopathy predicted a higher number of posted selfies.

Another study found that posting, tagging, and commenting on Facebook was associated with narcissism in both men and women.

Social media often depicts people’s lives in an idealized light. This can create the wrong image that all relationships are absolutely perfect and flawless, which is what they strive for.

But some couples find that showing a true side of life, including their daily fights and unhappy times, can be much more authentic and beneficial for mutual understanding.

Sharing life on social media can lead us into the trap of comparing ourselves to others. Seeing friends and acquaintances show off their best moments can make us feel inferior or jealous. These negative emotions can lead to a breach of one’s self-confidence and thus share false positive moments – even if they do not reflect current life.

After surveying more than 100 couples, researchers from Northwestern University found that people who post more about their partners on social media actually feel insecure in their relationships.