Ikea Norge joins the ranks of companies that have stopped selling Mondelez products. But it’s not about a boycott, the company claims.
IKEA Norway’s communications manager, Joakim Dagenborg, confirmed this to VG.
– We had previously planned to remove it, without being linked to the blacklist. The reason is that we develop our own product in that product category, said the communications manager.
– We have several items in the range manufactured by Mondelez.
These products include Daim, Twist and Maribou chocolates.
The blacklist Dagenborg was referring to was a list of large Ukrainian companies operating in Russia, and indirectly contributing to Russia’s war economy, as they saw it.
After it became known that Mondelez was on this list, which, among other things, is owned by Norwegian Freia, there was a storm around the company.
On Saturday, it became known that Sweden’s Ikea was also phasing out Mondelez products. They provide the same justification as Ikea Norway.
Several Norwegian companies have boycotted Mondelez products based on the blacklist. This is about:
- DNT
- SAS
- SJ Norway
- Norwegian Classic Hotel
- Strawberry
This has reversed the boycott:
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