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Meta has not published the decision in its advertising guidelines, but Reuters quoted a spokesperson for the information. The company already bans ads with claims that have been debunked by Meta fact checkers, but there don’t appear to be any specific rules for AI.
There are concerns that AI tools could lead to the rampant spread of disinformation. It creates backgrounds and ad formats and adjusts images based on simple text instructions from the user.
The decision comes a month after Meta, the world’s second-largest online advertising platform, announced that the company would expand advertisers’ access to the tool.
Meta and other tech companies have been vying for so-called generative AI products for advertising and other tools after the uproar over OpenAI’s text bot, ChatGPT, last year. However, they provide little information about which security guidelines should be applied to the system.
Meta’s Director of Foreign Affairs, Nick Cleggs, recently warned that governments and technology companies should prepare artificial intelligence for use in attempts to influence next year’s elections.
Previously, Clegg told Reuters that Meta prevented the company’s so-called virtual assistant, which also uses artificial intelligence, from creating photorealistic images of public figures.
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