Rolex to buy luxury watch retailer Bucherer AG. The company announced it today communication. As such, the world’s largest luxury watch manufacturer will gain a significant position in retail sales for the first time, controlling more than 100 Bucherer stores worldwide. His financial terms were not disclosed, according to an analyst at investment firm Vontobel, Bucherer’s value may be around four billion Swiss francs (CZK 100.9 billion), Bloomberg reported.
The Bucherer store will continue to operate independently and retain its name. They will also continue to sell watches from other brands.
For the two companies, who have worked together since 1924, this acquisition is a logical step, said Vontobel analyst Jean-Philippe Bertschy. But the move raised concerns among investors about the supply of Rolex watches to other stores.
Rolex said the decision to acquire Bucherer was made after the retailer’s controlling family decided to sell it. The current relationship with retail partners will not change, according to Rolex. Even so, it marks a strategic shift for Switzerland’s biggest watch brand, which has long said it would not sell its watches directly to consumers.
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