STORTINGET (Dagbladet): Labor, Center Party, SV, Rødt and Patient Focus – the clear majority in the Storting – today advocated a ban on the marketing of unhealthy food and drinks aimed at children and youth under the age of 18 .

The proposal was quickly renamed the Kinderegg ban. Because what is Kinderegg but heavy marketing to young, vulnerable minds?

– The amount of advertising children and adolescents are exposed to negatively affects their diet. Parents want a healthier diet for their children and are concerned about such marketing, Even Røed (Ap) told Dagbladet.

Shook his head

FRP leader Bård Hoksrud barely knows whether to laugh or cry at the over-representation of the left.

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Hoksrud refers to the following:

• It is not the state’s job, he argues, to tell parents what they should and shouldn’t buy for their children
• And, it’s nearly impossible to define what unhealthy food is, and what it contains, according to Hoksrud.

⁃ There were no plans, and it just goes to show that the proposal was completely hopeless. Who judges where the lines for what is healthy and unhealthy are? How to ensure that ads only hit adults and not children? How are we going to ensure fair competition when Norwegian producers are hit by an advertising ban, while foreign players are allowed to continue as before, Hoksrud told Dagbladet.

Kinder eggs may be prohibited

This is how it should be enforced

Even Røed, who sits on the health committee at the Storting, says his party wants to work with parents who want to give their children a healthy lifestyle.

– How can this be enforced?

– The ban will act like any other marketing ban, it will be possible, for example, to file a complaint about marketing with the Norwegian Consumer Protection Authority. There will be active monitoring and violations can be penalized. Regulatory changes must of course be carried out in a responsible manner, with the necessary investigations and rounds of consultations in the ministry as a basis, he said.

The 66 year old received NOK 700,000 for applying for a job

Skepticism in government

The Storting has adopted advertising bans as part of its public health notifications, and submitted them to governments as regulations.

So, it’s up to the government to find a way to make the Storting’s wishes come true.

According to Dagbladet information, the tone of the Storting’s decision today was, to put it mildly, confusing in several parts of the government.

Go on a diet

Shop turned around

This is also not the first time Norwegian politicians have toyed with the idea of ​​banning ads aimed at children and young people.

In 2012, Labor replaced the health minister. Enter Jonas Gahr Støre, who went on to make a distinguished career in both the Labor Party and in the government apparatus. Keep all proposals in a drawer. In its place came the self-regulating arrangements that have been ongoing ever since.

The storm was so strong around the regulations, which could lead to a ban on, among other things, Kinderegg that Prime Minister Jens Stoltenberg took to Twitter and stated:

– No, it’s not a good idea to ban Kinderegg. Because of that there will also be no ban.

Today, 11 years later, the pipe is given a different sound than Labor. For now, however.