Popular website oldtrafford.dk will now be part of Supporterklubben

This popular website has become a gathering place for many United supporters in Denmark.

– By combining oldtrafford.dk and Supporterklubben, which is the largest Manchester United supporters’ club in the world, we will be in a stronger position to further develop Denmark’s offer as part of the Scandinavian supporters’ club, said general manager Bernt Hjørnevik. Casper Heiselberg started the website oldtrafford.dk more than 20 years ago. He has put in a lot of effort, and has run and grown the website to become the biggest site for Denmark United supporters. Supporterklubben Chair Madelene Stolpe said that one of Supporterklubben’s most important goals is to promote interest in Manchester United throughout Scandinavia.

– We want to offer a membership product that builds pride, closeness and a sense of belonging to Manchester United, and which can provide a community to Scandinavian United supporters”. We want to achieve this by taking over the oldtrafford.dk site, said Stople.

Membership in Norway has been growing for several years, while in other Scandinavian countries it has remained relatively stable. We see that there are other arenas that are more successful in generating commitment, especially in Denmark. Our goal is to provide the best membership offer to as many members as possible in all three Scandinavian countries.

One of the most important and best offers for Danish supporters is the websiteOldTrafford.dk.

Together, Supporterklubben, the Danish working group and the volunteers atOldTrafford.dkcontinue to operate the website and jointly develop even better content and offers for Danish United supporters.

Casper Heiselberg has now left his career at United for Supporterklubben.

– It’s hard to describe how important OldTrafford.dk is in my life. I started this website in 2003 and have been running it for half my life, so in many ways, it’s my life’s work that I’m now handing over to others. “It was therefore important for me to find a long-term solution for OldTrafford.dk that ensures the further development of the website without relying on me,” explained Heiselberg.

– I have found this solution on Supporterklubben, who have acknowledged and shown great interest in the importance of OldTrafford.dk for Denmark United fans. Many people who grew up with the site have become United fans through the site and the podcast over the past 20 years, Heiselberg said.

In the future, we will discuss together how we can build a stronger supporters’ community with Denmark and how we can strengthen interest in Manchester United in Denmark.