– A lot of good work has been done to promote sustainability in Norwegian sport. This sustainability strategy will help raise awareness of the positive effects of sport, as well as address and reduce our negative impact on people and the environment, says sports president Berit Kjøll.
Five strategic focus areas
Sport impacts all 17 UN sustainability goals. NIF’s sustainability strategy has been developed in collaboration with competency house PwC, with support from a resource group for sustainability in sport and several external professional advisers. The strategy highlights five strategic focus areas where we have a significant impact on society and the environment:
- Lifelong sports enjoyment and healthy exercise
- Sport is inclusive, diverse and equal
- Ethical and future-oriented development
- Responsible use of resources in sport
- Green sports arena
Download the Norwegian Sports Confederation’s sustainability strategy here.
View footage of the launch here.
– Sport involves billions of people worldwide and is the largest voluntary movement in Norway. The Norwegian Sports Confederation must also base our activities on environmental considerations and contribute to achieving national climate and environmental targets. As an umbrella organization, we want to support all Norwegian sport in this regard, said the president of the sport.
The article continues below the video.
Sports enjoyment for everyone, including future generations
In November this year, the Norwegian Sports Confederation’s new sustainability strategy was adopted by the sports council, and on Monday 12 December, it was launched aboard the electric ship MS Brisen during a grand celebration in the Oslo Fjord. Strategy is translated into actions and actions through planning and other action plans.
– Sport is and should be an important contributor to a sustainable society. We will create sporting joy for everyone – including future generations. That’s why we want to take the lead in the work to develop green and climate-friendly sporting events in the future, said Kjøll.
Dagfrid Forberg, head of the grassroots sport, organization and development department at the Norwegian Sport Confederation, presented the sustainability strategy aboard the MS Brisen. Photo: Magnus Forseth
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