Freia’s owners want to spin off operations in Russia – Dagsavisen

The boycotts of Freia in Norway and Marabou in Sweden have received international attention and were mentioned by several news agencies.

Reuters wrote that Mondelez announced on Thursday that its business in Russia would be segregated from the rest of the company. They stated that the business had been scaled down. It’s not clear how the Russian business spin-off will play out.

The Nordic Mondelez press office referred to statements from international companies, and wrote the following question about whether boycotts in Norway and Sweden had prompted the decision:

– Mondelez International has sent a message that the Russian business is planned to be organized as an independent and independent unit by the end of the year.

Mondelez is one of the world’s largest food producers and is blacklisted by Ukraine because it still has activities in Russia.

– Consequence

– Since the beginning of the war, we have condemned the brutal aggression against Ukraine, wrote the company.

They further wrote that they had focused their business in Russia on cheap and durable products to ensure food safety. They wrote that there would be consequences for some 3,000 employees and more than 10,000 farmers if they resigned.

– We have reduced our activities and stopped investing new capital, product launches and marketing in Russia. As a result, we sell far fewer products, the company wrote.

Freiaklubben is satisfied

The manager of Freiaklubben was delighted by the news. Many employees at the chocolate factory in Oslo are worried about their jobs due to the boycott.

– It is clear that this is satisfactory. We hope they follow up with actions behind words and will follow through. I have to follow up on it tomorrow when I get to work, Gøran Nyberg, chairman of Freiaklubben, told NTB late Thursday.

He said that employees at Freia in Norway wanted a solution to the situation.

– We want something to happen with the business they have there. There’s no doubt about it. But we have to follow up tomorrow on how this is done, Nyberg said.

Not on the EU sanctions list

Mondelez wrote that the plan is for the business in Russia to be spun off and get its own supply line by the end of the year.

Mondelez is not on the EU sanctions list, meaning that the Norwegian authorities have yet to take a stand against a boycott within the country.

Several companies that initially boycotted Mondelez then withdrew.

It came after a meeting at the Foreign Ministry on Wednesday. The Norwegian authorities have made it clear that there is nothing in the sanctions regime to indicate that one cannot sell Freia products.

– Support peace and freedom

This prompted Elkjøp, Norway, and Widerøe to end the boycott. However, hotel chains SAS and Petter Stordalen Strawberry chose to continue the boycott.

– For us, it’s about Mondelez as owners and their role in Russia, which is highlighted by the Ukrainian list, not individual products or Freia, says communications manager Tonje Sund at SAS.

– We have made the choice to boycott Mondelez based on our values ​​and our support for Ukraine’s right to peace and freedom. We support this election, but it is clear that a boycott can only succeed in bringing about change if it is supported by a large number of people, director of sustainability Harald Bjugstad-Holm told NTB.

No grocery chains joined the boycott.

Lance Heptinstall

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