Yahoo is currently winning in the close combat of the most popular internet search engine in the US. In July, it was able to attract more visitors than rival Google. It reached first place among American search engines for the first time since May 2011.
While Yahoo logged more than 196 million visitors in July, the world’s most popular Google had “only” 192.3 million, the company said. ComScore. For Yahoo, that’s a 21 percent increase from the previous year, he said Bloomberg.
However, the amount can still vary. According to ComScore, those statistics do not include traffic from Tumblr, which Yahoo bought in May this year for $1.1 billion. There’s also a data shortage on the mobile internet, where Google dominates for sure.
“Googirl” Marissa Mayer has transformed Yahoo
Yahoo may be paying for the changes that started with the arrival of new CEO Marissa Mayer last July. “Hiring a great team, offering quality products that will attract users and thereby increase traffic, which will generate more revenue,” he presented his recipe for success while taking office.
However, the final point of the plan was only partially fulfilled. In the second quarter, the company earned 331 million dollars solely thanks to foreign investments, and of them mainly thanks to the Chinese website Alibaba, Asia’s equivalent to the electronic auction house eBay.
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