On Wednesday, Apple unveiled its next-generation iPhone, this time coming in four different models: the standard iPhone 14 and 14 Plus models, and the upgraded versions 14 Pro and 14 Pro Max 6.1 and 6.7 inches.
Following the launch, analysts Dan Ives and John Katsingris at Wedbush Securities wrote in a note that the sales forecast of 90 million units remained strong. Despite the fact that the delivery times for the new Pro models have been delayed to mid-October, and may be delayed further, writes MarketWatch.
Important sales revenue
“This speaks to the underlying demand story that Apple expects for its next iPhone release, with our estimate that 240 million of the 1 billion iPhone users worldwide have not upgraded their phones in more than 3.5 years,” the analysts wrote in the note.
According to analysts, that could bode well for investors in the long run. Because even though a growing proportion of revenue comes from services, their smartphones still play a big role in the account. And by next year, the consensus among analysts is that the company will have a turnover of 415.8 billion dollars, more than half of which will come from phone sales.
According to MarketWatch, Apple is currently on track to beat fourth-quarter sales expectations for fiscal 2022. Apple has had an inconsistent fiscal year ending later this month.
While Apple shares were up 1.9 percent on Friday, they haven’t seen any significant gains since the launch, and Apple’s shares are down about 13.5 percent so far this year.
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