Arnold Schwarzenegger isn’t afraid to take matters into his own hands. At one time he took heavy weights and managed to reach the position of the most famous bodybuilder. Not long after, he carried a shovel in his arms to fill the hole that was said to be disturbing his environment. Apparently, simply the embodiment of all the true values that a person should have. And apparently, she has no problem picking up tools and fueling her DIY passion. That is, not only to yourself, but ideally also to yourself.
“I’ll tell you what my means of success are,” said Arnold Schwarzenegger and immediately gave the boy training, which inspired him to become a handyman, as he should be. The legend of bodybuilding, the film Conan the Barbarian and the former governor of California has become the face of the Parkside equipment brand and appears in one-minute advertising spots, where he not only speaks to young people, but also tries to imitate them. most famous film role, Terminator.
In addition, this whole cooperation also has a very interesting overlap for Czechs and Slovaks – Parkside brand power and hand tools are sold by retail chains Lidl and Kaufland, making them available to a wide audience. And when else to start using all kinds of DIY gadgets than when Schwarzenegger himself is promoting them. Makes sense… The main motto of this ad is a simple but very precise message: “Can you do it!”
“Arnold Schwarzenegger embodies many of our values. Parkside means ‘make your own’. We want to give customers confidence that they can do it themselves with our products. Arnold is a man of action, authentic, persistent and down to earth. We are proud he is now part of our team.” said Christoph Pohl, purchasing director at Lidl International, about the collaboration. The video spot has been running since August 25.
Although the almighty Arnie has now become the face of drills, saws, soldering irons and the like, he will forever be remembered by his fans as a man from the tough world of fitness, where he built his career. After all, Lubo Smid, head of the Czech technology company STRV, whom Schwarzenegger and his team contacted to co-develop the workout app The Pump, could also have something to say about it – and his story is very interesting. He was intrigued by the STRV-stamped design all over the app.
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