Hisense, a global manufacturer of consumer electronics and devices, as a key partner of IFA 2023, was honored to be the keynote speaker for the first time. It was about Scenario-Driven Technology Future and delivered by Hisense Group Holdings Co., Ltd President Fisher Yu. He promised that the company would continue to adopt a “what-if” approach to innovation and focus on high-quality growth both domestically and elsewhere. At the same time, he announced that Hisense will become an official partner of UEFA EURO 2024™, which will be the third year in a row of cooperation.

Hisense has achieved tremendous success in international expansion. Today the company operates in more than 160 countries and will become the world’s second largest TV manufacturer by 2022. By using displays to connect integrated networks and cloud services and providing personalized services based on scenarios, Hisense has created a powerful technical system: Display, operating systems and platforms. In the future, Hisense plans to expand its display network and continue to enhance the VIDAA OS and ConnectLife platform. It also hopes to improve personalized service and overall user experience.

Shaping the future of technology by putting people first

At this year’s IFA, Hisense is showcasing its flagship line of home products and innovative technologies for connected living under the slogan Go Tech, and Beyond, showcasing the latest additions to its portfolio. These include the UX, U8, Laser TV, PureFlat series refrigerators with smart large screens and products for cooking, dishwashing and washing and how they help consumers in everyday life.

Hisense also uses its presence at IFA to highlight innovative technologies and showcase the power and interactivity of its products. At the same time, the company focuses on cutting-edge technology, artistic design and layout through a variety of lifestyle scenarios including dedicated game zones using U7 TVs and art galleries using Frame TV to inspire artistic homes. The Hisense stand displays the UEFA EURO 2024™ trophy, following the earlier announcement of sponsorship for the tournament.

In addition to several of the latest products, several Hisense technologies were also exhibited, including image quality, VIDAA and ConnectLife. The ULED X platform pushes the boundaries of image quality thanks to exciting innovations such as the Hi-Light optical system, Hi-View Engine X chipset and Obsidian’s advanced display components. VIDAA OS raises the bar for content streaming, delivering unrivaled value with premium content, cutting-edge features and energy-efficient hardware. Focusing on users’ health, convenience and energy-saving needs, ConnectLife offers users a variety of scenarios and services including smart kitchen, smart energy, smart services, smart air purification and smart care. Hisense has also developed a next-generation digital laser engine (LPU) using its own technology. It can control light precisely at the nanoscale, achieving a wide color spectrum and accurate color reproduction.

How to find Hisense at IFA 2023

Hisense is excited to show how innovation shapes the future of home life, entertainment, and more, and invites everyone to visit its booth at IFA 2023.

IFA 2023 takes place at Messe Berlin, Messedamm 22, 14055 from 1 to 5 September 2023 from 10am to 6pm. You can visit Hisense in hall 23a.

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CONTACT: patrick.chen@bluecurrentgroup.com

ČTK published an image attachment to the report, which is available at http://www.protext.cz.